Q1
Set the intent
Decide what the production should do beyond the stage: what audiences carry home, and what should be true because the show exists.
When
Development
Worksheet
Impact Alignment Brief
Impact producing for theatre & live performance
All theatre creates impact.Design it on purpose.
Stage Impact helps producers plan what a production creates beyond the curtain, then measure it and share it. Start with the free STAGE Method Toolkit.
The STAGE Method
Five cues, called across the life of a show.
Every production already has an ecosystem around it: audiences, artists, local businesses, partners, press. The STAGE Method makes that impact intentional, measurable and lasting.
Q2
Target the ecosystem
Map the communities, institutions and businesses that already care about the work’s themes, and choose the lane that fits.
When
Development to pre-run
Worksheet
Ecosystem Map
Q3
Activate engagement
Design the partnerships, pre- and post-show events and audience experiences that connect the show to its ecosystem.
When
Previews and run
Worksheet
Activation Planner
Q4
Generate measurable outcomes
Set up the systems to capture what happened: attendance and reach, audience reflection, partner and local economic impact.
When
Throughout the run
Worksheet
Audience Survey + Metrics Tracker
Q5
Extend the life of the work
Turn the run into documentation and a next step: the impact report, the cast album, the tour, the education program, the next production.
When
Closing and beyond
Worksheet
Impact Report Builder
Free toolkit
The STAGE Method Toolkit.
Five fillable worksheets, one for each cue of the method. Free to download and use on your next production.
Set the intentImpact Alignment BriefYour intent statement, three layers of outcomes, your lane and your guardrails.PDF
Target the ecosystemEcosystem MapA ring map of who already cares, plus a partner shortlist and fit test.PDF
Activate engagementActivation PlannerBefore, during, after and beyond the show, with an access checklist.PDF
Generate outcomesAudience Survey + Metrics TrackerA post-show survey audiences actually finish, and a tracker for every number.PDF
Extend the workImpact Report BuilderThe eleven sections of an impact report, with example headlines and a sign-off checklist.PDF
Download the full kit (12 pages)
Every worksheet is a fillable PDF. Type into it on screen, or print it for the production meeting.
About
Nicole Hughes
I’m a producer and playwright based in Beacon, New York. I have experience running impact campaigns for nonprofits and documentary films, and my work has always been about connecting creative projects with the people they can reach, from film campaigns to museum exhibitions to access for live audiences. Stage Impact brings that practice to theatre.
- Communications lead for Coded Bias through its Sundance, Netflix and PBS premieres
- AI arts liaison, bringing art and educational work on technology and bias to 26 museum exhibitions in 21 cities and 8 countries. Read the art report
- Marketing and campaign manager at Together Films, including Tribeca premieres and screenings in Washington, DC
- Founder of FlashCue, which gives photosensitive audiences information about flashing lights in live shows
- Playwright and producer at the 2022 New York Theatre Festival
- Newsworthy social events producer with Glassable Events, from milestone birthdays that made the front page to the Pink Unicorn’s Magical Day book launch
Start a conversation
Have a production in mind?
If you’d like to talk about what your show could create beyond the stage, send me a note. I’d love to hear about it.
nicole@glassableproductions.com